How does DPML work?
Brand owners must submit an exact match of their mark(s) to DPML, or a term that contains their exact match mark(s). Once a term is accepted to DPML, that term is blocked from registration in all Rightside TLDs for an initial period of one year. A DPML subscription then can be renewed in increments of one to ten years. A domain blocked by DPML is not functional, meaning it may not be used for a website URL, e-mail address or other type of domain-related functionality.
How does a Trademark holder buy a DPML?
The trademark holder must first register a mark with the Trademark Clearinghouse (TMCH). The mark must be registered according to the “use” standard, which is the same standard for registration during the Sunrise period.
When will Rightside TLDs launch?
We expect our first Sunrise to commence in mid-2013 and our last before mid-2014. The earlier a DPML subscription is purchased, the more useful it is. Because a DPML subscription does not block registrations made prior to that subscription, we recommend customers utilize DPML before the launch of the first Rightside TLD.
What is the value of the DPML program to the trademark owner?
Powerful: Allows brand owners to protect more than their trademarks. DPML protects keywords that contain the mark.
Flexible: The program allows trademark holders to protect terms in all Rightside TLDs while retaining the ability to register specific domains during or after Sunrise.
Simple: Domains blocked by DPML are
not live on the Internet and therefore don’t require the involvement of your IT team.
Affordable: Costs brand owners significantly less than if they choose to defensively register terms.
Are there any exclusions?
Previously Registered Domains: A term will not be blocked in any TLD where that term
is already registered as a domain. If a domain is initially excluded from DPML because it is already registered, a rights holder may still subscribe to DPML (and block the term in all other Rightside TLDs). If the previously registered domain expires or is deleted, DPML
protection will then automatically apply to that TLD.
Premium Domains: In Rightside TLDs, most domains are priced as standard. However there
are a limited number of higher-priced premium names. DPML blocks terms for standard
priced names only.
Other Sunrise Rights: Another trademark holder with Sunrise rights for a term may
register that term as a domain name, even when a DPML subscription exists for it. This is
known as an “override”.
One- and two-character DPML terms are not permitted. Three-character DPML terms are
permitted but only as an exact match of the trademark.
What is an override?
A DPML block on a specific domain may be overridden and the domain registered by any trademark owner with Sunrise rights to that domain. An override can be performed at any time and can be initiated by the owner of the DPML account, or by another trademark owner. The party performing an override must have an exact match, Sunrise-eligible trademark for the domain (i.e., the overriding party must have a valid Signed Mark Data, or SMD, file issued by the TMCH).
Do DPML account holders need be current in the TMCH?
Yes. The trademark should remain current in the TMCH throughout the life of the DPML.
Rightside may elect to remove a DPML block for certain domains if the corresponding
trademark is not kept current in the TMCH.