New Version of Chrome is warning users about unsecured withouth a valid SSL Certificate.
Websites with a valid SSL Certificate installed, will be mark as "SECURE".
ADVANTAGES OF SSL CERTIFICATES
Clearly display to users that HTTPS provides data security.
Improve security to your web users, as all the data sent to a https is encrypted.
In order to meet Payment Card Industry compliance, an ecommerce needs an SSL certificate with the proper encryption.
Improve customers trust.
Increase your Google rank using HTTPS.